Blog refers to a short article or a weblog on a particular topic. In the blogs, individuals portray their general idea and thought process about the topic. Blogs are much more personal and create a communication between the reader and the writer.
While writing a blog one should keep in mind the following points:
Understand your audience:
Before starting to write a blog, the writer should have a clear understanding of the type of audience. It is mandatory to understand the audience for a writer and should write the blog with the reader’s intended. You should know what do they want from your blog. The writer should make a blog worth reading for a reader.
For instance, if the readers are just the beginning a new business, then, you need not provide them with information about getting started in social media. You might give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what makes you stand out from the crowd.
Customise your blog’s theme:
Once you are done writing your blog, then, you must customise the appearance of the blog. So that, it reflects the theme of the content you were planning to create. Decide on the colours, pictures, logo, which suits your blog the most. It’s important that your blog is consistent throughout, both in appearance and subject matter.
Identify the topic keeping in mind the audience:
You should work on the topic of your blog with full dedication, concentration. The topic should not be too general. For instance, if you are writing a PhD blog, then you must work on the topic and should choose a specific topic, which can add value to the content. You might not jump right into a “how-to”, “Why”, “What”.